As a seasoned product management leader with extensive health, technology, and startup experience I am dedicated to unlocking human performance through innovative solutions. My expertise in driving product development and team growth equips me to take on pivotal product leadership roles. With a strong commitment to enhancing product management practices, fostering cross-functional collaboration, and leveraging my background in health technology, I am passionate about improving user experience and driving impactful results.

2023 - Present, Head of Growth, ROOK

  • Oversaw go-to-market initiatives across Inbound, Outbound, Referral, and Partnership channels.

  • Collaborated with over 50 clients in UX/UI planning sessions to optimize the utilization of wearable data.

  • Reduced Time To Value (TTV) by more than 50%, leading to faster activation of new clients.

  • Refined product roadmap based on customer requirements for data sources, structure, and security.

  • Guided clients through the sales, onboarding, and integration support lifecycle to enhance the user experience, resources, technical documentation, and support approach.

  • Implemented robust API security measures to ensure full compliance with HIPAA and SOC 2 standards.

2022-2023, Head of Product, Verb AI

  • Conducted thorough market analysis to develop a comprehensive roadmap and go-to-market strategy.

  • Managed product requirements, prototypes, and releases based on customer and stakeholder feedback.

  • Redefined product positioning and pricing to align with boutique and enterprise fitness markets.

  • Created an AI weight management coach to assist clients in establishing healthy habits.

2022, Product Manager, SweatWorks

  • Led a cross-functional Agile team in the development of the beta unit and successful launch of the Speede Challenger connected strength trainer at the IHRSA fitness convention.

  • Managed the hardware team to ensure prototyping efforts met client needs and budget.

  • Successfully introduced products to investors and potential clients and leveraged feedback to improve product UX/UI.

2020-2022, Product Manager, TrueCoach (Acquired by Xplor)

  • Led product strategy decisions and cross-functional collaboration, 

  • Collaborated with Marketing and Customer Success to convert >25% of new customers from free trial to paid

  • Reduced monthly revenue churn to <3.0% of total revenue.

  • Revamped pricing strategy and oversaw its rollout, leading to a $1 million increase in ARR as part of a growth phase resulting in a $3.5 million increase in ARR over 18 months.

  • Facilitated cross-functional collaboration between product, engineering, and compliance teams, resulting in the development and launch of a payments feature, Android application, and integration with MyFitnessPal, contributing to an NPS of >60.

  • Worked closely with legal and compliance teams to meet regulatory requirements for payment features and data security in high-risk locations.

2019-2020, Senior Manager, Support & Success, TrueCoach & Triib (Acquired by Xplor)

  • Used data to optimize workflows, automate processes, and ensure the highest standard of customer service.

  • Led team to achieve sub-30 minute First Response time with a 96.6% conversation rating across 59,000 support tickets.

  • Advocated for the needs of coaches to ensure top-priority bugs and features were escalated.

  • Standardized bug reporting process to streamline troubleshooting for the engineering team.

  • Organized user feedback to drive product decisions and strategy. Wrote pitches and story maps with the product and engineering teams to explore new features.

  • Managed beta testing, wrote release notes, and oversaw the development of help center content. 

2008-2014, Aircraft Electrician, US Air Force

  • Performs and supervises aircraft electrical and environmental (E & E) functions and activities. Troubleshoots, inspects, removes, installs, repairs, modifies, overhauls, and operates integrated E & E systems, components, and associated support equipment.

  • Led a team of 4 individuals through >150 certifiable technical tasks

  • Received letter of excellence for outstanding service while at Kunsan AFB, South Korea

2008-2013, B.S. Dietetics, Nutrition, & Food Science, University of Vermont

  • As a University of Vermont Dietetics major, you will graduate with a background in clinical nutrition, community nutrition, food service management, research, and nutrition education. UVM's Dietetics major is a nationally-accredited Didactic Program in Dietetics (DPD).

  • Relevant coursework in nutrition, policy, and sustainability. Additional studies in exercise science, communication strategy, and entrepreneurship.